BA (Hons) Business with Data Science

This module is designed to introduce you to digital marketing. This module is applied in its nature and challenges you to develop a digital marketing plan that will aid an organisation to achieve specific digital goals through careful consideration of selected marketing channels such as paid, earned, and owned media. This module brings you to the forefront of modern practices: bridging the gap between theory and its practical application. You will thus explore a variety of current and emerging online and offline digital marketing tools and platforms in order to make recommendations to a client regarding your digital marketing strategy. This module enhances your understanding of Business 4.0 organisations such as Amazon, Google, Netflix and Uber and will encourage you to analyse how these organisations have optimised the digital advantage to create customer value. You will consider how Industry 4.0 has revolutionised marketing and led to marketing innovations including Artificial Intelligence, Conversational marketing in real time using chatbots, personal brand influencers, Search Engine Optimisation (SEO), omnipresence, internet marketing, relationship and mobile marketing.

You'll examine how various forms of quantitative enquiry can be brought to the investigation of historical and contemporary global issues. Exploring a range of quantitative methods and selected applied study contexts, you'll actively engage with a number of different disciplines.

In lectures, you'll be introduced to how quantitative enquiry can lead or inform interdisciplinary thinking and practice. In seminars, you will explore interdisciplinarity through different quantitative approaches, both theoretical and methodological, in relation to particular topics and in greater detail. You'll also have the chance to learn about different aspects of quantitative enquiry, including, for example: the meaning of statistical data, raw data extraction and manipulation, correlation and deviation, inference and interpretation and graphic representation.

You'll consider the design, relevance, application and value of particular quantitative and statistical methods in relation to applied, global issue study contexts.

The module provides you with a thorough introduction to economics with a specific emphasis on macroeconomics. The module builds on the knowledge gained in the Organisational Environments and Behaviour module at Level 4. You are introduced to key economic concepts, theories and economic policies and will gain an understanding of how such factors influence the world of business. The module explores how the health of the macroeconomic environment and the decisions taken within it (by countries and governments) influences the subsequent actions taken within the microenvironment. You will develop an understanding of how to measure and define the health of an economy and will understand how monetary and fiscal policy can be used to influence and pursue economic health (stable/ rising GDP). The module will encourage you to critique and explore the notion that countries, organisations and individuals make decisions in your own interests and subject to constraints.

This module provides you with a foundation in the theory and practice of Human Resource Management (HRM). You will develop a broad understanding of HRM and how its practices are applied in a business context. You will be challenged to engage with research and insight from the Chartered Institute of People and Development; the professional body for experts in people at work, and to develop an understanding of how HRM has evolved over time. You will come to appreciate that through the people professionals who work within it, the HR function helps an organisation deliver its corporate strategy and objectives by effectively recruiting and developing people and managing your performance. You will explore employment legislation and will develop an understanding of the factors that impact recruitment and selection. Furthermore, you will understand the rationale for workforce planning.

The ability to manage projects and work as a wider project team member is a vital skill for all managers. This module focuses on developing your knowledge and skills to manage projects successfully. Throughout this module you'll be encouraged to reflect on how you approached previous projects and to identify opportunities for further skills development.

During this module, you'll identify, evaluate and utilise methods and tools for planning tasks and activities, as well as extending your knowledge of how to implement and manage project activities, build stakeholder relationships, manage resources and risk, monitor progress and report on outcomes.

This module is intended to introduce you to data visualisation. We use industry-based data visualisation software’s library of resources and examples from the real world to demonstrate best practices for data visualisation and data storytelling. Software is used to create high-impact visualisations of common data analyses to help understand and make sense of data.

You'll learn to generate reports and dashboards to help with decision making derived from data and apply predicative analytics to improve decision making. Sample data is used to create visualisations and data models.

The module includes a work-based placement to help students get an insight into the role and importance of data visualisation skills in professional environments.

The module provides insight into different kinds of cyberthreats and cyberattacks as well as an introduction to techniques and mechanisms used to secure IT services, technical infrastructure and data to defend against them.

The areas considered include IT operating systems, applications, embedded services and users’ safety. You'll learn about techniques and mechanisms such as cryptography, authentication & authorisation, and user access control. Social and ethical implications of cyber security will be investigated to address concerns about data security, privacy, and the social impact of cyber security.

This module will allow you to continue to develop your knowledge and skills in programming. You'll learn to use algorithms and data structures to solve real-life problems based on datasets and databases.

You'll be taught about the abstract and applied notions of data structures and algorithms and their efficient implementation including in an object oriented framework. Fundamental concepts of data structures & algorithms are covered including linear data structures such as Arrays, Lists, Queues, & Stacks and associative data structures such as Sets, Dictionaries, Hash Tables, Graphs, & Trees. The data structures are presented and analysed with particular focus on efficiency of the operations they support and their application to solve real life problems.

This module provides you with an opportunity to explore the meaning of equality, diversity and inclusion. Equality, diversity and inclusion are important drivers of organisational performance, benefiting staff and stakeholders. For you to be effective as future fit employees and aspiring managers and leaders it is key that your everyday sense of ‘normal’ and the lenses that impact on how you see and interpret the world around you are explored. These individual lenses through which a person sees, frame the attitude and response to a changing world brought ever closer by globalisation. Thus, through undertaking this module, you will come to understand that promoting and supporting diversity in the workplace is an important aspect of good people management and that it is about valuing everyone in the organisation as an individual. Furthermore, you will come to understand that in order to reap the benefits of a diverse workforce it is vital to have an inclusive environment where everyone is encouraged and enabled to participate and achieve their potential. You will develop an understanding of UK legislation – covering age, disability, race, religion, gender and sexual orientation among others. You will come to appreciate that this sets the minimum standards, and that an effective diversity and inclusion strategy goes beyond legal compliance seeking to add value to an organisation, contributing to employee well-being and engagement. Through undertaking this module, you will be empowered to champion equality, diversity and inclusion and to challenge others to do the same if / where needed.

Through undertaking the module, you will begin to develop the
knowledge and skills required to develop practices for managing and leading Corporate Social Responsibility and sustainability in an organisational setting. The critical exploration of case studies will help support students to develop a fuller understanding of CSR / sustainability in a variety of contexts.

You'll take positive action within this module by working together as
part of BGU's Enactus team to actively tackle global challenges in line with The 2030 Agenda for Sustainable Development. This approach provides you with the opportunity to engage with the world’s largest experiential learning platform.

This module explores the ethics in the use of data science and considers how to address ethical challenges that arise. It explores ethics in data science and ethical implications of its applications. Drawing on work by data scientists, social scientists, philosophers, you'll investigate real-world case studies and explore topics related to data science ethics, developing your debate techniques.

This module will enhance your understanding of organisational strategy and the resulting strategic management challenges in an ever-changing world. It will introduce a range of contemporary models and concepts for building a firm's competitive strategy and corporate strategy and will develop your ability to evaluate and select strategies appropriate to case organisations including strategies where profit is of secondary, or no importance. In today’s risk-filled business environment, it can be hard for organisations and managers to have confidence that their plans and strategies will play out as expected. Strategic risks can strike more swiftly than ever before, hastened along by rapidly emerging and changing business trends and technological innovations such as social media, mobile and big data. Thus; managing strategic risk has become a high priority for organisations and developing these skills is therefore essential for the next generation of leaders. In real terms; this module will help you make sense of the strategies and strategic management of organisations around you and will challenge you to develop your analytical and decision-making skills in order to evaluate and make strategic choices and options that balance risk with opportunity.

This module will provide you with an understanding of the environment in which international business takes place and an appreciation of the opportunities and challenges globalisation and international business presents. This module seeks to develop your awareness of the importance of a range of contemporary issues and developments in international business and to enable you to confidently evaluate the impact of such issues and developments on the conduct and performance of international business. The module will examine the international political, technological, social, economic, legal and cultural environments that impact on organisations and will further explore international competitiveness, regulatory regimes and international governance. Factors such as environmentalism, ethics and corporate social responsibility will also be explored, as will approaches to international recruitment and the implications for effective international management.