In January 2018 digital PR agency Carrington Communications began their journey as a tenant of the BG Futures Business and Enterprise Centre. After a highly successful year, and with expansion and new premises on the horizon, Carrington’s Founder, Rob Tomkinson, shares his start-up story and explains how the support of the BG Futures team has helped the company reach its goals.
Since graduating from university Rob has always worked in PR. After moving to Lincolnshire he observed a gap in the market for an energised digital PR agency, thus sparking the inspiration for launching Carrington Communications:
“No one in Lincolnshire was doing digital PR, even though the city, and region, was growing fast and there was a big need for it. I decided to build an agency that would be known for the quality of its work and the impact it had on its customers, above anything else.”
Although Rob’s PR expertise had been refined over the years, owning his own business proved challenging in its own way, he used the examples of others’ success to try to determine his own:
“I looked at other business owners around me who I respected - what sets them apart, in my view, is being brave enough to take the bold decisions - that’s what I’ve tried, and keep trying, to do; if the figures stack up, then we can make it work.”
However, Rob is not one to become too comfortable in terms of measuring success:
“I hope I never think I’ve become a successful ‘entrepreneur’ - there’s a danger and complacency in that which I want to avoid at all costs!”
When asked about top tips for aspiring entrepreneurs, Rob placed significant importance on getting the “‘boring’ backroom bits right from the start”, building new relationships with other business people who share your values, and finally:
“Delegate! That’s a lesson I had to learn the hard way a couple of times. I thought I was holding on to my early clients out of loyalty to give them the best service, but in reality they got a better service once I brought in the team here in to work alongside me.”
Alongside these lessons, finding the right environment to thrive in has also been key for Carrington and in BG Futures they feel they found the perfect place for any start-up:
“It’s been so good for us. Even though it was exciting when we took on our first office, it was pretty daunting too. The team at BG Futures gave us everything we needed. It’s a perfect stepping stone for new businesses looking for their first office.
The location’s great, the offices are peaceful, the internet’s good and the on-site coffee shops are perfect for client or team meetings. Working around other start-ups has been really beneficial, as have the workshops that they run here - we even hosted our own for other tenants on doing PR on a budget.
We’re pleased to be growing but sad to be leaving too - I’d recommend BG Futures to anyone.”
Becky Goodman, Enterprise Development Manager at BG Futures, expressed her team’s pride at being a part of Carrington’s growth:
“It is great to see how Rob has developed Carrington from a one person business in a small unit, to one with a team expanding to one of our largest units within just 18 months, and although we will miss the team being with us within BG Futures, it is great that we have been able to give them the initial support and foundations upon which they will continue to build their business. And as with any of the businesses that start their journey with us in BG Futures, they never really leave us, just relocate”
If you have got a vision for your own business but aren’t sure where to begin then the BG Futures team are the perfect place to start. With facilities and expert support available in their incubation centre, they’ll be able to get you on the road to success. Visit our website or contact them today to see how you can start your own adventure.