Students on the undergraduate Business course at Bishop Grosseteste University (BGU) haven’t been letting the complications created by COVID-19 prevent them from meeting and working with professionals and entrepreneurs across the country.

In the latest of a series of online webinars, which form part of the Business Fundamentals module, students were treated to a guest lecture and Q&A session from Norman Mayhew founding director of The Sussex Sign Company.

Norman’s session explored how The Sussex Sign Company has had to develop and redefine its strategy in light of various market forces including recession, Covid, legislation and social trends.

In addition Norman has also carried out sessions with 2nd and 3rd BGU students along with mentoring one of the learners on our Senior Leader Master's Degree Apprenticeship programme.

Speaking after the webinar Becky Goodman, Programme Leader for Business at BGU, thanked Norman and discussed the importance of these sessions for learners:

“I would like to thank Norman for giving his time to support our learners to develop a real world understanding of the current challenges facing SMEs. Project based learning is a key feature of the BA (Hons) Business at BGU and activities such as this give our learners the opportunity to acquire deeper knowledge through active exploration of real-world challenges.”

Feedback has been very positive with students sharing their enjoyment at being able to learn from and talk to a business owner who is dealing with the current crisis impacting businesses and that this has brought what they have learnt in lectures regarding strategy development and implementation to life.

The BA Business is a course that prides itself on putting theory to the test and in context through an active and project based approach. Having virtual tours of organisations and their environments, and speakers coming into sessions this year is therefore just one of the ways that the programme team are keeping this ethos alive.”

To find out how you can create your own successes in our collaborative learning community, visit our website, speak to a member of our Enquiries Team or join us on one of our Open Days.

Alternatively, if you’re a business or entrepreneur interested in sharing your experiences with our students, please email